Selected Work

Work

Client domains stay private — that is the deal we make. The work itself we can describe: what was broken, what we built, and what it earned back.

WordPress · Data Architecture

A Device Database Rebuilt From the Schema Up

A device database whose structure had outgrown its content. We rebuilt it from the schema up — data model first, then templates, then the content that hangs off them.

Outcome — Structure, crawlability and page performance restored — the database became a site search engines can actually read.
Expired Domain · Editorial

An Expired Domain Turned Into a Real Publication

An expired domain with history but no future. Instead of a quick flip, we rebuilt it as a genuine publication: editorial standards, a content system and authorship with a name on it.

Outcome — A dormant domain became a publishing asset with an audience — built to be kept, not churned.
Tool Build · Multilingual

An Interactive Stats Tool in Seven Languages

An interactive statistics tool designed once and shipped in seven languages, with a content system around it feeding every locale its own search demand.

Outcome — One build, seven markets — impressions and clicks trending upward from launch as the supporting content compounds.
Recovery · Content Quality

Deindexed for Scaled Content, Rebuilt to Earn It Back

A site deindexed for scaled, thin content. We audited every page, removed what could not earn its place, and rebuilt the rest to a standard worth indexing.

Outcome — Indexing and impressions earned back — proof that recovery comes from quality, not tricks.

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